How To Start Blogging Today

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Do you have an idea that you'd like to share with the world? Do you want to share your fitness story and expertise in hopes to gain clients and customers for your running and fitness company? If you answered yes to either question, maybe it's time to consider blogging. I know what you're thinking, "there are already thousands of fitness blogs - should I really start one too?" Yes, you should.

In addition to creating a landing page for your product or services, creating a good looking blog can help you build your online presence and allow you to emerge as a leader in your field. 

Okay, if I start a blog, what will I write about? Great question! Let's start with the basics: what are you good at? what are you interested in? Are you selling a product or service? Think of 5 potential blog posts; here's a little help:

  • Top 10 Trends in Your Field (Or another list)
  • How To....
  • Share a personal experience - photo blog or travel experience
  • Product or Book Review
  • Blog discussing important resources or tips

Get the idea? It doesn't matter if you're writing about fashion, politics, food, or technology, lending your voice as an authoritative figure will be a great place to start.

Next, create a Wordpress.com account (free of charge). Once you create your profile, select a name and select your blog package, you're on your way to blogging! You can make upgrades to your blog - web templates, color customization, and create a domain name. While web templates and color selections are important, the most important upgrade you'll want to make is to buy your domain name. You can do this easily through Wordpress for $18.

Producing Content: Remember those 3-5 post you wrote? It's time to put them to use. In addition to posting your articles, you'll need to create an About and Contact page. Feel free to add additional pages like resources or a list and description of your services.

In addition to writing content, you'll want your site to be visually appealing. Start by using stock photos and creating graphics using online apps or Adobe Illustrator. Here are a few of our favorite resources:

  • PicJumbo: Get free stock photos to use for your blog.
  • PicLab HD: PicLab is a mobile app that allows you to add typography and graphics to your photos! You can use it to create quotes and more.
  • VSCO Cam: VSCO, or Visual Supply Company, is a mobile app that allows you to transform your photos with a click of a button. Give your photos a minimalist or vintage makeover before adding them to your blog.

Now that you have a good looking site, it's time to build your audience. The first thing you'll want to do is create an e-mail list. We recommend using MailChimp to get started. Create a widget to connect people to your email list so that you can connect with your readers. Once you begin to collect emails, you'll want to be sure not to abuse your list. Let your readers know when they'll receive emails (Example: every Sunday or bi-weekly).

Next, you'll want to use social media to promote your blog and other informative articles related to your content. If you already have a Twitter or Facebook account with a following, feel free to promote your blog posts there! If you tweet or post content that you wouldn't want your potential clients and customers to read, you should consider creating a separate account for your brand. Yes, getting new followers will be hard but sometimes the separation is worth it.

Services like HootSuite and Tweetdeck allow you to automate posts so that you won't have to sit in front of a computer all day. If you choose to automate posts, be sure to check in and respond to questions or interact with your followers.

Consistency: Maintaining a blog can be hard work. Create a schedule that you can commit to and hold yourself accountable. For instance, publicly commit to posting new blogs one or two days a week. This will give you time to generate content and won't leave readers wondering when they can expect to hear from you again. You can also reach out to bloggers, academics, and other professionals who may be interested in guest writing for your blog.

Monetizing Your Blog: Although ads may seem like the logical choice, you may not want to risk giving an ad company the free range to post ads on your blog space. Instead, create exclusive products like an e-guide or online course and sell your services to create revenue. If you're looking for an online platform to sell your products through, try Square. Here's a few of my favorite books that can help you get started...

Okay, ready to get started? Be sure to refer back to this page when you want to get started. If you have a tip that you'd like to share, leave it in the comments section below!

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